A survey by Away Resorts, a UK Holiday Park Operator, has found that a third of British holidaymakers are staying put this year. Instead of jetting off to warmer climes, 55% of respondents will be taking their main holiday at a UK holiday park. This suggests that the great British holiday continues to go from strength to strength.
The popularity of holiday parks is most apparent amongst the 35 – 44 and the 45 – 54 age groups, suggesting that resorts are a favoured accommodation choice amongst families and empty nesters. With accommodation and the local area being top reasons for booking, the proximity of the all-inclusive experience offered at holiday parks appears to be appealing for families. From night time entertainment to day time kids’ activities, and from onsite restaurants to beach side locations, holiday parks are continuing to see a resurgence.
And the staycation is not just a onetime thing: 43% of those surveyed said that they return regularly to their UK holiday destination. So once holidaymakers find an experience they like, they are more likely to come back again and again.
Unsurprisingly, respondents said they would be going away in the summer months and they’ll most likely be residing at the beach. The British weather is an ongoing joke, so staying by the beach during the summer month is one way to improve your chances of sunshine!
But if you thought that people are staying at home to save money, think again. Cut cost flights abroad might be tempting for Brits to splurge on their accommodation, however, for their UK break, the majority, at 32%, will be paying £250 -£500 per person, mirroring the average cost of accommodation per person abroad.
The UK has long been considered a cheaper alternative to holidays overseas, but the growing and varied accommodation on offer and a multitude of things to do during all seasons, means that more consumers are willing to pay that bit extra for the experience and comfort here in the UK.