New holiday park opens as business celebrates its 60th year

Shorefield Holidays, one of the UK’s leading family-run holiday park businesses, has started its milestone birthday year by adding two major, strategic investments to its portfolio with support from HSBC.

And yesterday, just in time for Easter, the first of its two acquisitions was officially opened by Cllr Barry Dunning, the Town Mayor of Lymington and Pennington Town Council.

New Forest Lodge Retreat, Shorefield Holidays’ seventh park on the edge of the New Forest, was acquired last year and has been turned into an exclusive, gated community of 12 luxury boutique holiday ownership lodges. Homeowners will have access to luxury facilities including an exclusive health and fitness club with heated indoor and outdoor pools, a sauna, steam room and spa bath.

Adjacent to the park is the beautiful Lavender House, which can sleep up to 14 people in seven en-suite rooms – it even has its own cinema room. This fantastic addition to the self-catering portfolio was also toured and opened by Cllr Dunning.

Following hot on the heels of this new park, Shorefield acquired its eighth and latest park at the beginning of this year. Wilksworth Caravan Park is in Dorset and offers both holiday ownership as well as award-winning camping and touring facilities, which are open for Easter.

Funding for both acquisitions was provided by HSBC, drawn from a 10-year loan facility put in place to help the business pursue further acquisition opportunities. HSBC has also agreed a working capital facility and an ongoing asset finance facility to purchase additional hire fleet caravans for its parks.

Anthony Reed, HSBC’s Area Director for Hampshire and Dorset, said: “We are delighted to have begun working with Shorefield Holidays and to have the opportunity to devise and implement a tailored finance facility that not only supports the business in its 60th year, but that will continue to support it as it progresses with its ambitious acquisition strategy in the years ahead.”

Finance Director of Shorefield Holidays Sara Bertin said: “This is a very special year for us and it couldn’t have started better with the official opening of one new park and the acquisition of another taking us to eight parks.

“Our strategy as a business is one of growth and investment so that we can offer new and improved facilities together with the best accommodation for our holidaymakers and holiday home owners.

“We have been providing holidays in some of the most beautiful locations this country has to offer for 60 years. We are committed to not only continuing this, but to growth and improvement for many years to come.”

Shorefield Holidays has a portfolio of premium, award-winning holiday parks across the south coast, from the beautiful New Forest National Park to the spectacular Jurassic coastline. Its eight parks offer both holidays and holiday home ownership.

Pictured (left to right) are: Richard Hoyle, Relationship Director at HSBC; Andrew Bowden, Shorefield Director; Sara Bertin, Shorefield Finance Director; Lesley Lawrence, Shorefield Marketing Director; Cllr Barry Dunning, Town Mayor of Lymington and Pennington Town Council; Simon Pollock, Shorefield Chairman and Managing Director; Paula Curtis, Shorefield Director; Sarah Heard, Associate Relationship Director, HSBC; Hannah Finch, architect, Morgan Building Design.